Anderson Dias
Hello! I'm a creative copywriter with over 18 years of experience in advertising. Graduated from Federal University of Parana. 
Publicis since 2016 | Mirum 2014/2016 | SapientNitro 2012/2014 | Repense 2012 | Mirum 2011/2012 | JWT 2009/2011 | Tif 2008/2009
linkedin | +5511950387870 | andersondiasredator@gmail.com
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INCLUSION COOKIES
N e s t l é  P a s s a t e m p o
Passatempo is one of the most beloved cookies in Brazil, their prints on the biscuits are quite famous for combining fun and learning. But the games weren't fully inclusive for everyone, such as children who are hearing impaired.  With that in mind, we created a Passatempo Special Edition, with prints that teach Brazilian Sign Language. For the 1st time, the biscuits became an important tool for inclusion.


Executive Creative Director: Fabio Astolpho 
Creative Director: Leandro Pinheiro 
Associate Creative Director: Vinicius Dissenha Claudino
Copywriter: Lucas Negreiros, Igor Carneiro e Anderson Dias 
Art Director: Vinicius Dissenha Claudino and Lucas Andrade 
Illustration: Black Madre and Estudiorama 
Photo: Thiago Pompeia
Case Study: Thiago Pompeia, Lu Villaça and Jamute



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I'VE GOT IT
D o r f l e x
People say that Brazilians should be studied by NASA. After all, who else finds solutions to everything with so much cleverness and good humor? Dorflex, Brazil’s number 1 pain brand, has always recognized and valued this way of life. The idea was to celebrates the Brazilian cleverness and tell extraordinary progress stories inspired by real Brazilians. In each story, recreated in detail, the desire to go above and beyond. And if it hurts somewhere along the way, leave the pain to Dorflex.

Chief Creative Officer: Mauro Ramalho
Executive Creative Director: Fabio Astolpho 
Creative Director: Samuel Normando 
Associate Creative Director: Vinicius Dissenha Claudino and Elias Carmo
Copywriter: Anderson Dias 
Art Director: Vinicius Dissenha Claudino, Lucas Andrade and Felipe Gregório 
Film Director: Leandro HBL
Soundtrack: Fuzzr Audio




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TODAY, YES!
T a r g i f o r
Creating an idea with the meme of Cléber Machado, one of the greatest Brazilian sports announcers, and having him participate for the first time in the history of an advertising campaign? "Hoje, sim!" (Today, yes!). We hitched a ride on this iconic Cléber Machado meme to talk about immunity. The result? A fun and completely innovative campaign in the immune-boosting products segment.


Chief Creative Officer: Mauro Ramalho
Executive Creative Director: Fabio Astolpho 
Creative Director: Samuel Normando
Associate Creative Director: Elias Carmo, Simone Bispo and Marcelo Fiuza
Copywriter: Anderson Dias and Alexandre Freire
Art Director: Andressa Codatto and Pedro Espilotro
Film Director: Carlão Busato 
Soundtrack: Pingado Áudio





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SELF-MEDICATION POSTERS
H o s p i t a l  P l a s t m e d
More than 70% of Brazil's population take medicine without doctor's prescription, increasing the risk of intoxication, allergy, bleeding and eye problems. These Plastmed Hospital Ads visually represents the adverse reactions through pills themselves and encourages patients to seek advice from a healthcare professional before taking any medicine.

Executive Creative Director: Fabio Astolpho and Gustavo Victorino 
Creative Director: Marie Julie and Samuel Normando 
Associate Creative Director: Vinicius Dissenha Claudino
Copywriter: Anderson Dias 
Art Director: Vinicius Dissenha Claudino and Lucas Andrade 
Photo: Cadu Lopes





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100 YEARS
N o v a l g i n a
Novalgina is one of the most popular analgesics and antipyretics in Brazil. To celebrate 100 years of life, the company honored the people who always stay with us in difficult times. Because caring is being present. It's about small gestures that make a difference. It's about having somebody to count on.


Executive Creative Director: Fabio Astolpho 
Creative Director: Samuel Normando 
Associate Creative Director: Vinicius Dissenha Claudino
Copywriter: Anderson Dias 
Art Director: Vinicius Dissenha Claudino 
Film Director: Irmãos Meirelles 
Soundtrack: Quiet City Music + Sound




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GO AHEAD AND LEAVE THE PAIN WITH US
D o r f l e x
Dorflex has been accompanying workers on their working hours for more than 45 years. So, Dorflex knows that for people to evolve in their careers they face many challenges and end up in pain after tiring days of hard work, but in those hours, Dorflex is always with them.


Executive Creative Director: Gustavo Victorino 
Creative Director: Samuel Normando and Luis Figueiredo 
Copywriter: Samuel Normando, Anderson Dias and Luis Figueiredo
Art Director: Vinicius Dissenha Claudino and José Pedro Bortolini
Film Director: Mau e Lu 





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TAKING THE PAIN FROM THE DELIVERYMEN
D o r f l e x
During the pandemic, deliverymen suffered a lot with pain. When everything slowed down, they followed at a frantic pace. It was then that Dorflex - the best-selling painkiller in Brazil - took to the streets. To put the brand’s concept into practice, the idea was to stimulate small breaks throughout the day, which are essential for a healthier life without pain.

Executive Creative Director: Gustavo Victorino 
Creative Director: Samuel Normando and Luis Figueiredo 
Associate Creative Director: Vinicius Dissenha Claudino and José Pedro Bortolini
Copywriter: Anderson Dias and Nico Ciccola 
Art Director: Vinicius Dissenha Claudino and Lucas Andrade
Film Director: Mau e Lu 





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MOTO G7 GLOBAL CAMPAIGN
M o t o r o l a
Motorola G7 is traditionally a smartphone that brings together several features that please everyone. Each one uses the smartphone in their own way, according to their needs. The launch film presents the concept “What matters most to you?” and shows the G7 from the point of view of whoever is holding the device in their hands.

Executive Creative Director: Henrique Mattos 
Creative Director: Marie Julie 
Copywriter: Anderson Dias and Elisa Gatti 
Art Director: Vinicius Dissenha Claudino and Bruno Silva 
Film Director: Manuca 
Soundtrack: Hefty
Photo: Nixon Freire e Manuca





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100 REASONS TO NURTURE
N o v a l g i n a
Novalgina, which has been treating pain and fever for 100 years, believes that healthcare should be more human. So, instead of selling medicine, we produced a book to make people aware of the benefits of nurture. 100 Reasons To Nurture contains phrases and testimonies from experts, digital influencers, artists, NGOs and Sanofi collaborators and is full of illustrations created especially for this project.


Executive Creative Director: Henrique Mattos 
Creative Director: Marie Julie 
Copywriter: Anderson Dias 
Art Director: Vinicius Dissenha Claudino and Lucas Andrade 
Illustration: Estudio Ícone
Animation: Bóson
Music: S de Smaba 
Photo: Thiago Pompeia




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THE GHOST OF SLEEPLESS' NIGHTS
N o v a n o i t e
7 out of 10 Brazilians don’t sleep well, a problem that worsened even more after the pandemic. As soon as insomnia comes, the body starts to move back and forth, in search of lost sleep. These ads depict these dramatic movements like ghosts dancing all night long. Novanoite is a brand-new supplement that solves this problem, improving people's quality and quantity of sleep.







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THE SELF-PROCLAIMED COACH
D o r f l e x
Since the shameful performance at the 2014 World Cup, the Brazil national football team was playing badly. So, to improve the team for the 2018 Copa America, we invited Bolivia Zica, one of the greatest football commentators on YouTube, to proclaim himself as coach of the team. With good humor and irony, he got into the character and led the team on Dorflex's social media.


Executive Creative Director: Gustavo Victorino 
Creative Director: Marie Julie
Copywriter: Anderson Dias 
Art Director: Vinicius Dissenha Claudino 




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THE SWAP
H e i n e k e n  C o m p a n y
September 16th is the Enjoy Responsibly Day. On this date, to remember everyone enjoying beer with responsibility, the bottles in the billboards from Amstel, Sol and Heineken were swapped to bottles of water. The original taglines of each billboard were also changed to bring a message of responsible drinking.

Executive Creative Director: Kevin Zung 
Creative Director: Henrique Mattos
Copywriter: Anderson Dias, Giovanni Baggio e Pedro Lazera 
Art Director: Vinicius Dissenha Claudino, Thales Lima and Diogo Dutra 
Photo: Thiago Pompéia





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BEING #TENSE CAN HURT
D o r f l e x
To measure the tense and painful moments experienced by fans at the 2018 World Cup, we created the Dorflex Tenso Meter. The more people tweeted #TENSE the more the Tension Meter went up. We responded to it right away in different medias. It’s true that the Brazilian team did not do very well, but the campaign was a huge success.


Executive Creative Director: Henrique Mattos 
Creative Director: Marie Julie
Copywriter: Anderson Dias and Pedro Alonso 
Art Director: Vinicius Dissenha Claudino and Bruno Silva 
Film Director: Rafael Dami 


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THE SHOWER
Dermacyd
Dermacyd wanted to break the myth that feminine soap is a luxury product and not essential for daily intimate hygiene. So, we put together bath, music and fun in a reality show called The Shower. In weekly battles, the famous comedians Dani Calabresa, Juliana Alves and Mariana Santos sang different styles of music, always talking about how each of them use Dermacyd on a daily basis.


Executive Creative Director: Gustavo Victorino 
Creative Director: Marie Julie
Copywriter: Anderson Dias 
Art Director: Vinicius Dissenha Claudino 
Film Director: Fernando Sanches





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CARE STARTS BY NURTURING
N o v a l g i n a
Novalgina, which has been treating pain and fever for 100 years, had the challenge of repositioning the brand image. The solution was to embrace a purpose that has everything to do with the brand's DNA: caring for people in a closer and more humane way. The film presents the brand concept "Believe in the power of your lap" and shows why this gesture of love and empathy is so important.

Executive Creative Director: Henrique Mattos 
Creative Director: Marie Julie
Copywriter: Anderson Dias 
Art Director: Vinicius Dissenha Claudino 
Film Director: Gripe





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HEALTH IS IN DETAILS
M e d l e y
In Brazil, Medley is one of the most prestigious pharmaceutical laboratories because its medicines have superior quality. This film addresses this differential by presenting the brand concept “Health is in the details”, making a parallel between the details that make a difference in daily health care and the details that, however small, enhance the quality of the final product.

Executive Creative Director: Henrique Mattos 
Creative Director: Leandro Lourenção
Copywriter: Anderson Dias and Pedro Lazera 
Art Director: Vinicius Dissenha Claudino and Cícero Souza
Film Director: Gabriela Mo



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BLOOD DONATION CAMPAIGN
J o h n s o n  &  J o h n s o n
In Brazil, Medley is one of the most prestigious pharmaceutical laboratories because its medicines have superior quality. This film addresses this differential by presenting the brand concept “Health is in the details”, making a parallel between the details that make a difference in daily health care and the details that, however small, enhance the quality of the final product.
Creative Director: Erick Rosa
Copywriter: Anderson Dias 
Art Director: Vinicius Dissenha Claudino 






THANKS
+5511950387870 | andersondiasredator@gmail.com | linkedin